abel

A proposed brand identity for Abel, a social enterprise empowering women through sustainable fashion, crafted with love and purpose. 
 

For Abel's brand identity guide, I proposed a new logo, a warm colour palette, and a distinctive photography style for their website and social media. My main focus was the logo refresh, featuring a custom-designed font that embodies Abel's commitment to slow fashion and women's empowerment. The logo's organic, curved lines symbolize the thread and sewing process, capturing the handmade essence and flowing fabrics of Abel's clothing, resulting in a high-end, memorable logo.
 

The color palette, inspired by nature and Abel's sustainable clothing, introduces warm, earthy tones to make the brand feel inviting and inclusive. This new visual identity, paired with an engaging photography style, beautifully reflects Abel's values of compassion, meaningful work, and slow living.

BRAND IDENTITY | LOGO | CUSTOM FONT