godaddy studio

GODADDY STUDIO

GoDaddy Studio is born from the belief that creativity has the power to make change happen, the power to act on your ambitions. Studio, available on both mobile and desktop, serves as an app dedicated to supporting entrepreneurs and small business owners in easily designing, promoting, and growing their brands. With Studio, users can create their success story right from the palm of their hands. 

 

RELATABLE STORIES & REMARKABLE RESULTS
In May 2021, we introduced GoDaddy Studio (previously Over) primarily through social channels, adopting a creative storytelling approach geared at small business owners. Our objective was to engage with the right audience, using relatable and humorous content to both entertain and educate them about our in-app content and tools. 

Over the past year since launching our social channels, we've achieved remarkable results. In a Day 30 in-app survey targeting new organic users, we found that more than 20% discovered Studio through TikTok, Instagram, and Youtube. Organic installs have surged by an impressive 24%, showcasing the effectiveness of our campaigns. In addition, our social presence flourished with the accumulation of more than 200,000 followers and 180 million views, accompanied by 2,3 million engagements. These statistics, alongside some great comments like "This is *so* me" highlighted the resonance of our content within our target community.

ART DIRECTION | IDEATING & CONCEPTING | BRAND DESIGN | ILLUSTRATION